• 1. Sketch

  • 2. Research

  • 3. Create

  • 4. Focus

Sketching

Everything starts with an idea… too many ideas in my case. The best way for me to capture these ideas? Sketching, note-taking, list making. I have to jot down any ideas, no matter how blurry, to find and bring the best one into view.

1.

Research

Research is a crucial part of my process. This is when I clear up everything from step one. This brings anything that was previously unclear into focus and gives me information and niche notes to help with my reasoning behind copywriting and art direction choices.

2.

Creation

Branching off of my research, I continue to expand my clearest ideas, take extensive notes, and explore as many creative directions as possible. This is the largest step, and in keeping with bringing your ideas to focus I keep a list of everything I need to accomplish so I can stay on track while bringing you the best.

3.

Focus

Looking over projects with fresh eyes and new perspectives is the best way to refine and clear off anything that was potentially blurry before. I use my own critical eye and invite other professionals to critique my work to help pull it into focus.

4.